Golden Hammer Advertising Festival - die Facts | Top-Of-Marketing - Das Portal rund um Marketing-Wettbewerbe und Kommunikations-Awards

Kategorien

A-1 Foodstuffs, beverages, animal and pet food
A-2 Alcohol beverages
A-3 Clothing, beauty products, hygiene products, medications
A-4 Household goods, pet products, office equipment, construction, transport
A-5 Services (tourism, entertainment, sports, mass media, culture, education)
A-6 Services (telecommunications, financial, trade, insurance, retail)
A-7 B2B advertising, professional services
A-8 Other (a category will be chosen by the judges)
A TV Ads
B-1 Foodstuffs, beverages, animal and pet food
B-2 Alcohol beverages
B-3 Clothing, beauty products, hygiene products, medications
B-4 Household goods, pet products, office equipment, construction, transport
B-5 Services (tourism, entertainment, sports, mass media, culture, education)
B-6 Services (telecommunications, financial, trade, insurance, retail)
B-7 B2B advertising, professional services
B-8 Other (a category will be chosen by the judges)
B Print Ads
C-1 Foodstuffs, beverages, animal and pet food
C-2 Alcohol beverages
C-3 Clothing, beauty products, hygiene products, medications
C-4 Household goods, pet products, office equipment, construction, transport
C-5 Services (tourism, entertainment, sports, mass media, culture, education)
C-6 Services (telecommunications, financial, trade, insurance, retail)
C-7 B2B advertising, professional services
C-8 Other (a category will be chosen by the judges)
C Outdoor Posters
D-1 Foodstuffs, beverages, animal and pet food
D-2 Alcohol beverages
D-3 Clothing, beauty products, hygiene products, medications
D-4 Household goods, pet products, office equipment, construction, transport
D-5 Services (tourism, entertainment, sports, mass media, culture, education)
D-6 Services (telecommunications, financial, trade, insurance, retail)
D-7 B2B advertising, professional services
D-8 Other (a category will be chosen by the judges)
D Radio Ads
E-1 Corporate websites
E-2 Information resources - NEWS PORTAL
E-3 Service projects: on-line services, on-line stores, catalogues, search services
E-4 Non-commercial projects: entertainment, culture, humanities, ecology
E-5 Self-promo of advertising agencies or other creative services
E-6 Simple banners: GIF, JPG
E-7 Media banners: flash, HTML, rich-media
E-8 Pop-up/under Advertisements; Beyond The Banner (interstitials, push technology, etc.)
E-9 Animated greeting card, advertising movie
E-10 E-mail Marketing / Newsletters; Online Advertising Campaign
E-11 Other (a category will be chosen by the judges)
E Interactive Media
F-1 Best use of Television
F-2 Best use of Radio
F-3 Best use of Print Media
F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic construct
F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations)
F-6 Best use of Internet
F-7 Best use of Media Mix
F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, S
F-9 Best use of Sponsorship, Event/Nightlife Marketing
F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS
F-11 Other (a category will be chosen by the judges)
F Best Use of Media
G-1 Label and packaging
G-2 Logo Design
G-3 Corporate Design, corporate identity (integrated solutions)
G-4 Annual reports, brochures & catalogues
G-4 Booklets (not exceeding two pages)
G-5 Invitations, greeting cards
G-6 POS materials (stickers, shelf-talkers etc.)
G-7 Calendars
G-8 Business gifts
G-9 Other (a category will be chosen by the judges)
G Art direction
H Advertising campaigns
S-1 Social ad on TV
S-2 Social ad in print and outdoors
S-3 Social ad on Radio
S-4 Social ad in other media
S-5 Social campaign
S Social Advertising